IVAM Focus Group Marketing

2nd meeting of the IVAM Focus Group Marketing

Oct 28, 2014

Dortmund, DE

Small and medium-sized businesses require support and strategies to succeed on the market. Often, limited resources are the main issue here. Because of this, SMEs are facing an entirely different set of problems when it comes to marketing than e.g. multinationals or other “big players”. This group will schedule regular meetings and connect through social web platforms in order to efficiently discuss problem-solving strategies.

These issues are of course interesting not only for IVAM members. For this reason, non-members are invited to participate in the group meetings. We are happy about every active participant.

The second meeting of the IVAM Focus Group Marketing will be held on October 28, 2014 in Dortmund, Germany. It will be hosted by the company Raith GmbH .

Program:

14:30 Opening

15:00 Tour at Raith GmbH

15:30 Corporate-Design-Relaunch Raith
(Sabine Reich, Raith GmbH)

15:50 Focus Group Marketing/ Review Stuttgart Meeting

16:00 „Alles so schön bunt hier: Internet/Social Media für

Nicht-Europäische Märkte – Marketing jenseits von
Google, Facebook und Co.“
(Prof. Dr. Uwe Kleinkes, Hochschule Hamm-Lippstadt/
Technisches Management und Marketing)

16:20 Experience report
„Marketing für Asiatische Märkte“/Discussion
(Dr. Thomas R. Dietrich, IVAM)

16:40 Discussion
Chances/Opportunities/Risks/Challenges
International Online Marketing

17:00 Results

17:10 Next Meeting

For further information, please contact Ms Mona Okroy-Hellweg at mo@ivam.de.