Creating High-Quality Videos with Simple Technical Means

Videos are a powerful tool in both marketing and HR. Whether you want to attract new customers or talented employees, emotional and compelling videos are the key to success. The new German training course on smart video marketing for B2B companies offers practical guidance on how to create high-quality video content using artificial intelligence. Participants will learn how to produce impressive videos with simple technical means and creative storytelling.

Practical Content and Direct Application

This training not only provides theoretical knowledge but also guides participants through the creation of their own practical project, offering immediate feedback on their work. The training covers how to create far-reaching videos without large investments in hardware and software. Additionally, it explores the trending topic of "video marketing" and its importance for businesses.

Participants will enhance their digital lead generation and customer retention through effective storytelling and learn to target young audiences and international markets precisely. The training demonstrates how AI can be practically and efficiently used for the conception of video campaigns and storyboards. Furthermore, participants will learn target group-relevant "prompt engineering" for professional video content and plan and present their own project within the course.

Training Dates and Registration

The training dates are September 17, September 20, September 27, and October 11. The seminar is led by Klaus-Peter Grave, Marketing Director at international B2B companies, and Prof. Uwe Kleinkes, Marketing Expert from Hamm-Lippstadt University of Applied Sciences.

This training is aimed at marketing and sales managers as well as HR departments who want to enhance their digital communication strategies with innovative video content. The training is currently planned in German. If you are interested in an English-language course, please contact IVAM and we will prepare an appropriate offer.