Posts tagged: digitalization

Analogous to the rising and falling incidences, many offices have been filling and emptying at regular intervals since last year. Some remain completely empty. Covid-19 has been making the world more digital. Ideas that have been in the drawer for a long time have now been and are being implemented in many places. Inhibitions about new technologies and working methods are being overcome. On the other hand, we are tired of the many web conferences and would like to have some exchange of ideas in the office kitchenette. Will we fall back into the old patterns after Corona?

Smart products are becoming a reality in more and more markets - including medical technology and health. The key technological pioneers in this development are intelligent sensors that not only collect data, but can also interpret and communicate. The market for medical technology is developing rapidly. Medical products are increasingly focusing on the patient and are becoming more and more functional and intelligent.

For years there has been a kind of love-hate relationship with trade fairs and events. Some people think it's really great to get on a train at five in the morning to go to a high-tech trade fair and talk to people they don't know. Others can't get anything out of it. The behavior on the customer side is also mirrored by companies: Some participate at every fair - others think it's a waste of money.

The Corona shutdown in many European countries has led to severe distortions for many small and medium-sized companies. This crisis is more serious than the Lehman crisis of 2008/2009! The strongly changed behavior of people during the crisis and the general conditions for companies after the Corona crisis will also have a lasting effect on marketing.

In Germany there is a famous fairy tale about the “Heinzelmännchen of Cologne”. These house-gnomes worked at night and all the dull work was done next morning. We get a similar promise with artificial intelligence (AI). Forget about time-consuming search for new customers on the web. Let the AI do the job overnight, just collect the results and your business is running.