Posts tagged: CMEF

The first step into a new market has to be carefully considered. The decision is often made to exhibit at a suitable trade fair abroad in order to get to know the new market and its customers better. It is really important not to start unprepared. IVAM accompanies small and medium-sized companies that develop products for the medical technology sector to China.

Viele Europäer denken immer noch, China sei das Land, in dem statt Autos – frei nach Katie Melua – „9 Million Bicycles in Beijing“ fahren, ein Land, in dem man keine Großrechenanlagen braucht, weil es genug Chinesen gibt, die die Rechenoperationen per Hand durchführen können. Produktion in China sei Handarbeit mit einfachen Maschinen, weil Arbeitskraft so billig sei. In einfachen Produktionsprozessen seien sie dem Westen überlegen; aber natürlich seien westliche Hightech-Produkte und die westliche Produktqualität dort nicht erzielbar. Was haben diese Klischees heute noch mit der Realität zu tun?

Next week, the China International Medical Equipment Fair (CMEF) in Shanghai is going to open its gates. We will be on-site, for the first time with a joint booth for international high-tech suppliers. Last year, I was there as a visitor and got an interesting insight into the Chinese health sector as part of a delegation trip.