Posts tagged: Asia

The medical technology supply market continues to boom worldwide. A few weeks ago we were at Medical Manufacturing Asia in Singapore (MMA) and it was a great exhibition with many highlights. If the COMPAMED show in Düsseldorf is interesting for your company, you should also take a closer look at MMA.

Doing business successfully abroad? But preferably without laborious learnings and burnt money. Anyone with experience in international business development knows that many steps are necessary to successfully gain a foothold. Wouldn't it be nice if there were effective shortcuts on the road to success? An effective measure can be to proceed strategically and first and foremost identify the right partner for one's project.

Medical technology is a key growth sector in Japan and Germany. It is of great strategic importance in a health-conscious society. Also, the health systems in Japan and Germany face similar challenges, for example, steadily increasing demands due to demographic change.

Personally, I really like Singapore. Maybe because it is a kind of "Asia for beginners". Language barriers and culture shock don't come. That makes it easier for us Europeans to make good international contacts. The excellent infrastructure and the high standards of hygiene, organization and reliability make many things easier that can generally become unplanned obstacles abroad.

The first step into a new market has to be carefully considered. The decision is often made to exhibit at a suitable trade fair abroad in order to get to know the new market and its customers better. It is really important not to start unprepared. IVAM accompanies small and medium-sized companies that develop products for the medical technology sector to China.