Posts tagged: ASEAN

This past March, I had the pleasure of attending the Asia Photonics Expo (APE) 2024 at Marina Bay Sands, Singapore. It was an incredible experience that brought together a vibrant community of industry professionals, companies, and enthusiasts. APE aims to become the leading photonics platform in the ASEAN region, and it truly showcased the latest technologies for emerging markets in Asia and beyond. The event fostered meaningful communication and collaboration within the entire photonics supply chain, making it a must-attend for anyone in the industry.

The medical technology supply market continues to boom worldwide. A few weeks ago we were at Medical Manufacturing Asia in Singapore (MMA) and it was a great exhibition with many highlights. If the COMPAMED show in Düsseldorf is interesting for your company, you should also take a closer look at MMA.

Personally, I really like Singapore. Maybe because it is a kind of "Asia for beginners". Language barriers and culture shock don't come. That makes it easier for us Europeans to make good international contacts. The excellent infrastructure and the high standards of hygiene, organization and reliability make many things easier that can generally become unplanned obstacles abroad.

The first step into a new market has to be carefully considered. The decision is often made to exhibit at a suitable trade fair abroad in order to get to know the new market and its customers better. It is really important not to start unprepared. IVAM accompanies small and medium-sized companies that develop products for the medical technology sector to China.

IVAM Managing Director Thomas R. Dietrich is active as a specialist coordinator for international business relations, regional advisor and delegation leader. He regularly accompanies small and medium-sized enterprises on their way into international markets, especially in Asia.